Bear and Primos Separated Options

[canam]

I found this information on AT and checked it out to make sure it's not BS. I figured that I would pass it along because many like Bear Archery products. This took place last week.


Bear Archery And Primos End Licensing Partnership
Bear Archery® and Primos® have jointly announced they will not be renewing their current product Licensing Agreement effective June 29, 2009. Management from both hunting goods giants stressed that the move was amicable and by mutual consent.

"The parting is for all the right reasons," said Will Primos, President of Primos. "We have introduced some great new products together, and we are both satisfied with the results of our relationship."

"We have indeed both benefited from our current Licensing Agreement, explained Jack Bowman,VP/General Manager of Bear Archery. "But as new brands and product lines emerge and take on new priorities in importance to each of us, we need to evaluate and adjust our focus on our approach to the marketplace."

Bear Archery® manufactures and distributes a full-line of archery products including compound bows, traditional bows, quivers, arrow rests, fiber optic sights, stabilizers, arrows, and related accessories under the Bear and Trophy Ridge® brands. For additional information regarding Bear Archery, please visit www.beararcheryproducts.com.

Primos, headquartered in Flora, Mississippi, is the nation's leading designer, manufacturer and marketer of game calls, blinds and accessories to the outdoor hunting industry. A few of the Company's more notable branded products include the company's best selling product, The CAN®, Hoochie® Mama, Buck Roar™, Double Bull Blinds, Trigger Sticks, BLOODHUNTER lights as well as Turkey and Deer Decoys™. The company is also known for its TRUTH video series and its award-winning TV shows "Primos TRUTH About Hunting", and "Primos TRUTH About Whitetails" which air weekly on the Outdoor Channel. For more information, please visit www.primos.com.

[Elkhunter]

Don't surprise me one bit --- they are no different than any of the others --- they go to whoever will pay them the most to say, that their product is the BEST --- I believe they are now promoting Mathews, and they will say theirs is the best until the next company comes along and pays them more to say theirs is the best --- that's what a "mute" button on the TV remote is for --- to cut out all the blah, blah, blah !!!

[Natural_Dad]

Thanks for the update Canam. Just b/c one group decides not to use someone elses product...doesn't make it any better or worst. I agree with Elkie....some one has offered a better deal and more $$$ and it's more of a win for PRIMOS than it is for BEAR!!

[BBURN]

Sounds like a good deal for Primos. Primos arguably makes the best off-the-shelf products for all hunters already so joining up with Mathews is definately going to help both companies in the archery world in my opinion. With the economy like it is nowadays, I see teaming up with Mathews (if that is the case) as a good business deal for Primos. If Bear Archery continues to make a quality bow at an affordable price like the Truth bows, they should be OK. But it is definately not good for Bear to lose Primos.

I for one think that Primos is one of the best things going for hunters. Good ol' Southern Boys having a good time making quality videos, game calls, and enjoyable entertainment.

This post has been edited by BBURN: Jul 5 2009, 08:13 PM